Extended portfolio
Projects archive
2023
Pendant Light
A pendant light with a very minimalist design, in which primitive geometric shapes are configured in their minimum expression, reaching a functional and decorative object. LED technology light, body completely built in aluminum, acrylic light diffuser and stainless steel wire.
2022
Flat-pack chair and table
Development of completely interlocking chair and table from flat pieces of wood, generating a soft volume through noble components that are easy to manufacture starting from the use of the same panel, also adding transport and storage efficiency.
2022
Grido chairs line
Development of the new institutional chair for the Grido franchises. It was designed to be low cost and highly replicable in various geographical locations, based on the use of cheap and widely available materials which are transformed through simple manufacturing processes and highly available in various markets.
2018
Fully injected plastic chair
Development of a fully injected plastic chair and table concept, composed of a shell or base and 4 removable legs. Designed in collaboration with industrial supplier and designed to be used in domestic and commercial environments.
2020 - 2022
Franchise image development
1: Optimize customer service flows. Work on spaces and general signage to improve the consumer’s shopping experience; 2: Improve product display and impulse buying. Incorporate frozen food and dry goods into the customer flow, to promote impulse buying; 3: Incorporate the Takeaway sector. Functionally and in terms of signage, incorporate a fast delivery space for customers who use the takeaway mode via the App; 4: Aesthetically align the stores with the new brand guidelines.
2020
Grido teaspoons family
Development of the new family of teaspoons for the Grido company. An attempt has been made to update the models, through a new line that better reflects the image of the brand and the rebranding carried out. The number of models and the weight of each have been optimized, reducing the use of materials by 30% and the number from 3 to 2 models, with the consequent reduction of costs and environmental impact. The design of the rope gives excellent ergonomic results and allows the elimination of traditional reinforcements, thanks to its great resistance; in turn, the design allows for the use of compostable raw materials. Currently, more than 7 million units are produced annually for various markets in Latin America.
2017 - 2018
Custom furniture design
2019 - 2022
Universal tumblers
2019 – Minions license: Full concept development, product design and production management. Approximately 2.5 million units were produced and sold.
2020 – Trolls License: Development together with supplier of the product concept and design, and production management. Approximately 1.6 million units were produced and sold.
2018 - 2019
PetitFlow
2020
B2B ecommerce platform
2021
UX/UI Web development
2016
Shoe line
2013
Image post-production
2012
Hydra Concept
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If you found my work interesting, please contact me:
joaquincroux@gmail.com
+36 388 647 1076 (IT)
LinkedIn: Joaquín Croux