Extended portfolio

Projects archive

2023

Pendant Light

A pendant light with a very minimalist design, in which primitive geometric shapes are configured in their minimum expression, reaching a functional and decorative object. LED technology light, body completely built in aluminum, acrylic light diffuser and stainless steel wire.

2022

Flat-pack chair and table

Development of completely interlocking chair and table from flat pieces of wood, generating a soft volume through noble components that are easy to manufacture starting from the use of the same panel, also adding transport and storage efficiency.

2022

Grido chairs line

Development of the new institutional chair for the Grido franchises. It was designed to be low cost and highly replicable in various geographical locations, based on the use of cheap and widely available materials which are transformed through simple manufacturing processes and highly available in various markets.

2018

Fully injected plastic chair

Development of a fully injected plastic chair and table concept, composed of a shell or base and 4 removable legs. Designed in collaboration with industrial supplier and designed to be used in domestic and commercial environments.

2020 - 2022

Franchise image development

Interdisciplinary development with the general objective of increasing the perception of quality by customers towards Grido stores. For this, the following strategies have been implemented:
1: Optimize customer service flows. Work on spaces and general signage to improve the consumer’s shopping experience; 2: Improve product display and impulse buying. Incorporate frozen food and dry goods into the customer flow, to promote impulse buying; 3: Incorporate the Takeaway sector. Functionally and in terms of signage, incorporate a fast delivery space for customers who use the takeaway mode via the App; 4: Aesthetically align the stores with the new brand guidelines.

2020

Grido teaspoons family

Development of the new family of teaspoons for the Grido company. An attempt has been made to update the models, through a new line that better reflects the image of the brand and the rebranding carried out. The number of models and the weight of each have been optimized, reducing the use of materials by 30% and the number from 3 to 2 models, with the consequent reduction of costs and environmental impact. The design of the rope gives excellent ergonomic results and allows the elimination of traditional reinforcements, thanks to its great resistance; in turn, the design allows for the use of compostable raw materials. Currently, more than 7 million units are produced annually for various markets in Latin America.

2017 - 2018

Custom furniture design

Compilation of works carried out within the company Mobar. The work includes understanding the client’s needs, designing furniture in specific software, rendering projects, preparing budgets and making production plans.

2019 - 2022

Universal tumblers

Development of various In&Out products under license from Universal Studios for Grido.
2019 – Minions license: Full concept development, product design and production management. Approximately 2.5 million units were produced and sold.
2020 – Trolls License: Development together with supplier of the product concept and design, and production management. Approximately 1.6 million units were produced and sold.

2018 - 2019

PetitFlow

Final Thesis. PetitFlow offers a management system to facilitate and optimize the management of childhood asthma in hospitals and emergency services. Through the meter it is possible to evaluate the degree of reversibility of a crisis to prescribe a rescue treatment and continue monitoring until discharge. Through the supporting software, patient care and measurements are managed simultaneously, obtaining a medical history for both the patient and the pulmonologist as well as the Healthcare System.

2020

B2B ecommerce platform

UX/UI development of the B2B platform for the network of Grido franchisees, who acquire all the products necessary for the operation of the premises on this platform. The challenge was to provide the possibility of generating, within a single cart, purchases from different points of sale and billing points, as well as improving the shopping experience, with the aim of reducing multiple purchase times, billing orders and optimize logistics.

2021

UX/UI Web development

2016

Shoe line

Line of modular footwear, aimed at users seeking comfort and high ergonomic standards in formal and semi-formal settings. Thanks to its modular system, you can change the style during your daily routine, without losing the comfort and fit you are used to. Furthermore, the modular system allows for a considerable reduction in stowage volume and allows you to take them on trips without sacrificing style.

2013

Image post-production

Compilation of the works carried out in the period worked within the 3DIkon architecture studio. It includes building the complete landscape, making color and material adjustments, adjusting and adding lighting, adding people, and general image setup and filtering.

2012

Hydra Concept

Academic work. Concept vehicle for the rapid restoration of impassable rural roads, through an innovative, very low-cost and 100% sustainable system. It uses a non-Newtonian fluid of natural origin and a completely compostable mesh to quickly fill and seal for at least 90 days the significant road deformations that do not allow the movement of vehicles, during the harvesting season.

Thanks for getting here!

If you found my work interesting, please contact me:

joaquincroux@gmail.com
+36 388 647 1076 (IT)
LinkedIn: Joaquín Croux