Joaquin Croux |

Hello!

My name is Joaquín, I’m industrial designer, Argentine living in Italy.

I’m 34 years old, and I have more than 10 years of experience in the world of design. I’ve gone through architecture, web and graphic design, custom and large-scale furniture design, the world of retail within R&D and marketing teams, and product development from small series to millions of units.

As a professional, I have a strong interest in innovation and study of the latest trends, always seeking the inclusion of new tools and experiences. Continuous improvement, team decisions and focus on results mark my routine.

Portfolio

Relevant Projects

2023

Pendant Light

A pendant light with a very minimalist design, in which primitive geometric shapes are configured in their minimum expression, reaching a functional and decorative object. LED technology light, body completely built in aluminum, acrylic light diffuser and stainless steel wire.

2023

Executive chairs line

Executive chair line with different leg configurations, depending on the use that is necessary, such as operating positions, desks, or meeting spaces. It has a low backrest typology, which allows agile movement and easy transportation during use.

2022

Impastiamo Pizzeria

Interior design and branding development for a takeaway pizzeria in Massalengo (LO), Italy. The aim was to create a welcoming place that conveys the quality of the natural ingredients that are used and the range of different doughs on offer.

2022

Flat-pack chair and table

Development of completely interlocking chair and table from flat pieces of wood, generating a soft volume through noble components that are easy to manufacture starting from the use of the same panel, also adding transport and storage efficiency.

2022

Grido chairs line

Development of the new institutional chair for the Grido franchises. It was designed to be low cost and highly replicable in various geographical locations, based on the use of cheap and widely available materials which are transformed through simple manufacturing processes and highly available in various markets.

2018

Fully injected plastic chair

Development of a fully injected plastic chair and table concept, composed of a shell or base and 4 removable legs. Designed in collaboration with industrial supplier and designed to be used in domestic and commercial environments.

2017 - 2018

Custom furniture design

Compilation of works carried out within the company Mobar. The work includes understanding the client’s needs, designing furniture in specific software, rendering projects, preparing budgets and making production plans.

2020 - 2022

Franchise image development

Interdisciplinary development with the general objective of increasing the perception of quality by customers towards Grido stores. For this, the following strategies have been implemented: Optimize customer service flows, working on spaces and general signage to improve the consumer’s shopping experience; Improve product display and impulse buying, incorporating frozen food and dry goods into the customer flow, to promote impulse buying; Incorporate the Takeaway sector, adding a signaged fast delivery space for customers who use the takeaway mode via the App; Aesthetically align the stores with the new brand guidelines.

2019 - 2022

Universal tumblers

Development of various In&Out products under license from Universal Studios for Grido.
2019 – Minions license: Full concept development, product design and production management. Approximately 2.5 million units were produced and sold.
2020 – Trolls License: Development together with supplier of the product concept and design, and production management. Approximately 1.6 million units were produced and sold.

2018 - 2019

PetitFlow

Final Thesis. PetitFlow offers a management system to facilitate and optimize the management of childhood asthma in hospitals and emergency services. Through the meter it is possible to evaluate the degree of reversibility of a crisis to prescribe a rescue treatment and continue monitoring until discharge. Through the supporting software, patient care and measurements are managed simultaneously, obtaining a medical history for both the patient and the pulmonologist as well as the Healthcare System.